Digital Marketers

Attract and target visitors on your website with personalized content, multivariate testing, and integrated campaigns. Finally you have all the tools you need to manage your digital marketing and outreach initiatives across all channels with Sitecore's acclaimed interface.

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Multivariate Testing

Sitecore DMS allows you to dynamically test the content of your website to find out which components or combination of components are the most effective with site visitors.

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Creating a personalized experience

This article describes setting up a simple personalization rule in the Page Editor user interface for Launch Sitecore.

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Create a Goal

This article will briefly explain Goals in Sitecore and show you how you can assign a Goal to a Page or Page Event.

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Sitecore 8 Analytics Overview

An overview of the new interfaces available in Sitecore 8 Analytics.

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Tag Content for Each Profile

By assigning content profile values to items that make up your site you are able to gain a better understanding of the behavior, actions, and interests of your website visitors. The values you assign to each page accumulate as a visitor navigates through the site. This allows you to build a profile for an individual site visitor, which can then be used along with other DMS tools such as campaigns, personalization, and engagement plans.